Segment from New & Improved Back To My BackStory Rewind 15 seconds Play Fast-forward 15 seconds 00:00:00 / 00:00:00 Mute See Share options All segments from New & Improved Wheat Paste Razzle Dazzle Historian Cathy Gudis tells hosts Ed Ayers and Peter Onuf about the ad-drenched streets of late 19th century American cities. 00:04:26 Clean Skin, Dirty Minds Historian Kathleen Franz describes a scandalous 1917 soap ad that hooked consumers by showing them a little more than just the soap. 00:06:16 Scenic Buyways Historian Cathy Gudis returns with the story of how advertising followed 20th century Americans out onto the open road, and discusses efforts to curb the spread of ubiquitous billboards. Plus, an ad inspired by BackStory listener Jim Mica’s request. 00:10:05 You're In Good Hands Ed and Peter take Brian through advertisements of yore, from the testimonials of the 19th century to the earliest advertising in colonial America. 00:06:04 Listener Ad 1 00:01:46 Break Me Off Composer Michael Levine, who wrote the long-running Kit-Kat jingle, tells host Brian Balogh what makes a jingle powerful—and catchy. Then… he offers up a new jingle for BackStory. 00:09:35 As Luckies Would Have It... Author Larry Tye and host Brian Balogh discuss the masterful campaign by PR guru Edward Bernays, to convince American women to take up smoking. Plus, listener Cameron from Regina, Saskatchewan suggests an ad for BackStory in the style of a 1950s cigarette ad. Read more here. 00:10:42 Listener Ad 2 00:01:43 Straight To The Moon Author Richard Jurek describes how one giant leap in public relations helped launch NASA’s lunar program. Read more here. 00:09:09 Current segment Back To My BackStory 00:00:46